Résultats lu par "Mark Ashby" dans Toutes les catégories

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart. This time, with much difficulty, the Serpent of Light has moved to the Andes Mountains of Chile and Peru.

In Great Games, Local Rules, Alexander Cooley, one of America's most respected international relations scholars, explores the dynamics of the new competition for control of the region since 9/11. All three great powers have crafted strategies to increase their power in the area, which includes Afghanistan and the former Soviet republics of Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan. Each nation is pursuing important goals: basing rights for the US, access to natural resources for the Chinese, and increased political influence for the Russians.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

In this insightful anthology, historians Marvin E. Gettleman and Stuart Schaar have assembled a broad selection of documents and contemporary scholarship to give a view of the history of the peoples from the core Islamic lands, from the Golden Age of Islam to today.

Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven’t equipped themselves with the right tools in hand to take on this complex but fulfilling job. How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing.

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest. 

Mind Games follows the journey of Phil Jackson to the top of basketball’s coaching hierarchy, a rise that took him from obscurity in the Continental Basketball Association to nine championship rings in the NBA. Along the way he turned multimillionaire players on to meditation, transformed the Michael Jordan-led Chicago Bulls from a one-man show to a five-man team of domination, and after battling with Bulls management, ended one dynasty to start another on the West Coast.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

The Glory plunges immediately into the violence and upheaval of the Six-Day War of 1967 - and continues the dramatic story of Israel’s struggle for survival. A sprawling, action-packed novel, Wouk takes listeners through the terrors of the Yom Kippur War, the famous Entebbe rescue, and the airstrikes on Saddam Hussein’s nuclear reactor - ending with the final hope for peace. 

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence. 

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

In 1999, an elite interdisciplinary team headed by Nobel laureate Andrew Danicek gathered in California to carry out a ground-breaking time-travel experiment. While the rest of the world remained unaware, Julius Caesar was successfully transported from the last day of his life to a specially-constructed covert facility. Four days of conversation with historians and Latin scholars were planned, followed by Caesar’s return to the moment from which he was extracted. 

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Two patients attempt to escape from the eponymous psychiatric institution. McSweeney's is a literary journal based in San Francisco.

A hypochondriac doctor cares for his son. McSweeney's is a literary journal based in San Francisco.

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

This audiobook examines the meteoric rise of Sweden as the pre-eminent military power in Europe during the Thirty Years War during the 1600s, and then follows its line of warrior kings into the next century until the Swedes finally meet their demise, in an overreach into the vastness of Russia. A small Scandinavian nation, with at most one and a half million people and scant internal resources of its own, there was small logic to how Sweden could become the dominant power on the Continent.

Steve thinks a trip to Europe is out of the question - until he hears his grandfather's will. Suddenly he's off to Spain, armed with only a letter from his grandfather that sends him to a specific address in Barcelona. There he meets a girl named Laia and finds a trunk containing some of his grandfather's possessions, including a journal he kept during the time he fought with the International Brigades in the Spanish Civil War.

Steve thinks he made the right choice turning down a snowy week with his cousins at a cabin in northern Ontario in favor of a relaxing (and perhaps romantic) time under the Spanish sun with his friend, Laia. But when an email from his brother DJ arrives, implicating their grandfather in some shadowy international plots involving nuclear bombs, Steve and Laia immediately put aside all thoughts of a lazy, sun-drenched vacation.