• The Four

  • The Hidden DNA of Amazon, Apple, Facebook, and Google
  • De : Scott Galloway
  • Lu par : Jonathan Todd Ross
  • Durée : 8 h et 32 min
  • Version intégrale Livre audio
  • Date de publication : 03/10/2017
  • Langue : Anglais
  • Éditeur : Penguin Audio
  • 3 out of 5 stars 3,0 (3 notations)


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin Audio
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1 out of 5 stars
Auteur(s) : Pierre Gauthier le 25/02/2018

Disorganized and Diappointing!

In this stretched out and longish essay, Scott Galloway, a university professor who has himself dabbled in business, takes on what he calls the four Horsemen of the Apocalypse: Amazon, Google, Apple and Facebook.

His style is akin to fireworks with a multitude of strong assertions and striking statistics. Among other things, he has an outlandish fascination with cap value and refers to it again and again, as if the stock market were a dependable indicator of long term trends in economics. Who really cares what firm first reaches the trillion-dollar level?

Consequently, the book’s overall presentation is disorganized, with no consistent train of thought. This is compounded by the fact that the last chapters deal at length with career advice to young business professionals, that has nothing to do with the book’s proclaimed topic.

Professor Galloway is excessively personal and comes out as being overly proud of his present status as guest speaker in multiple events across the world. He spends much time describing elements that have little to do with the book’s topic, for instance his strange endeavour to take over and hollow out the New York Times, among other things by selling its Manhattan headquarters.

Overall, there is no reason to recommend to anyone to invest time and money in this overblown work.

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