- Inside the Silicon Valley Money Machine
- Lu par : Dan John Miller
- Durée : 15 h et 32 min
- Version intégrale Livre audio
- Date de publication : 30/06/2016
- Langue : Anglais
- Éditeur : Random House AudioBooks
Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.
Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own start-up before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg.
Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.
In Chaos Monkeys he tells you how - and how not - to make a fortune through start-ups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From start-ups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
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Auteur(s) : Olivia le 13/10/2016
Amazing for everyone interested in todays business world
This kind of storytelling is incredible. You get a glimpse into what reality looks like as an entrepreneur or as a middle manager in a tech giant like Facebook. Lots of technical lessons learned in such a provocative and delighting story. Very talented writer and certainly business manager. The kind of person you'd like to drink a beer with.