Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
De : W. Chan Kim, Renee Mauborgne
Lu par : Grover Gardner
Durée : 6 h et 32 min
Version intégrale Livre audio
Date de publication : 28/07/2006
Langue : Anglais
Éditeur : Gildan Media, LLC
4.5 out of 5 stars 4,3 (7 notations)

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy

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Critiques

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." ( Publishers Weekly)

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Prix : 20,13 €

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