Lean Marketing

  • Par Ade Asefeso MCIPS MBA
  • Lu par Dave Wright
  • 2 h 11 min
  • Version intégrale | Livre audio

Résumé de l'éditeur

The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

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  • Date de publication : 03-09-2013
  • Éditeur : Ade Asefeso MCIPS MBA